There are a myriad of reasons to plunge into the process of redeveloping your website. But, make sure to consider things beyond just how it's going to look or work. Is the investment you're going to put into it actually return itself? Will you be able to dedicate the time and energy that's required for a successful process right now? Have you taken the time to develop your company's strategy for marketing that will then support or be supported by the new website first? Make sure you consider all options before you get started on a long, involved process for a new website.
Nothing irks me more than having a client with website issues from a previous developer have me log in to find that they were using unlicensed software that hasn't been updated in years. We use a very minimal amount of third-party plugins on our WordPress sites (our average site uses about 5 in total - all reputable and highly-supported) and make sure that any that we do use have proper licenses so our customers don't have issues down the road.
These services can host your content on their servers free of charge, but in exchange for that zero cost, your online destination will have a less-than-elegant domain, such as jeffreylwilson.tumblr.com. That might be fine for a personal blog, but it will look too low-rent for a business that wants people to trust it enough to pay for whatever it's selling.
Trouble is, and I’ve tried to navigate quite a few, but within minutes, as a complete Luddite – I get completely bogged down. I even managed to make a mess of the WordPress option. All I need is the most basic site with detail and a pic of my book. I don’t need a pay page and am happy just to direct people to Amazon etc. should they wish to purchase. Even writing this I feel sure you have covered everything I am asking here. But could you offer some suggestions on the best way forward? I should add here (and I know there would be options for me should money not be a problem) that unfortunately throwing a lot of money at this is (unfortunately) not an option.
Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know how or the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.
Blennd created a website for me and they did a fantastic job. They were able to walk me through the process, take the information I wanted on the site, and create a very professional and user friendly site. And, as it has been about 9 months since they created the website, I have seen a lot of web traffic coming to the site. I would highly recommend Blennd for all your website and SEO needs.
Even if your site’s primary purpose is not to function as a blog, you may find yourself requiring one at some point (Be sure to read the how to start a blog guide for a complete overview), either to keep your visitors updated or to use as a marketing tool. SEO, for example, is something that requires the creation of content to get your website noticed by search engines. Most website builders have built-in content management systems that allow you to write and edit blog posts in your browser. These systems make it easy to create rich content on the fly.
Another option is Ecwid, but you’ll need to already have a website to add this ecommerce plugin. Also, we would only recommend a free store if you have means, other than Google, of getting traffic to your website. Without being able to use your own domain name, it will be rather difficult to receive organic search engine traffic. For more information, check out our article about online store creation platforms.