A purveyor of distilled beverages, Whitetail Gin uses a scrolling story for its main navigation, albeit a simple one. Numbered chapters tell the story of the company’s product, explain its unique qualities, lead you through its awards and on to some calls to action. Note the fine vertical lines which guide the eye down the page. The custom cursor used on the Whitetail site is pretty inoffensive and doesn’t really interfere with navigation, which almost makes us wonder why it’s there at all.
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