Most website builders limit you to choosing from one of the same boring templates already being used by hundreds, if not thousands of other websites. Then their idea of customization is allowing you to swap out text and align it left, center, and right. Those type of limitations don't give you the flexibility and control required to succeed online.
You have probably heard about the Wix web builder, when the company advertised their product during the 2015 SuperBowl games. As a publilcy traded company and market leaders, they aggressively advertise their product, neglecting the fact the the main product is free of charge. If the name Weebly rings a bell, it could be the fact that Tim Ferris, publisher of several best selling books and a top tier consultant recommends it with passion, stating it is one of the top website builders available, helping him build a fully functional web site in less than 2 hours. The rest are widely known as well, may it be for Ecommerce uses, or being a leading internet services company like Web, which is publicly traded at the NASDAQ stock exchange.

11. Machine Learning And Artificial Intelligence -- Yes, really. Artificial intelligence is no longer a futuristic, high-tech term and has successfully worked its way into our everyday vernacular and online experience. Don’t believe me? Have you ever posed a question to Siri or Alexa? I rest my case. Adobe’s Sensei is delivering AI tools to various web design platforms worldwide, making it a more accessible, available resource.

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If not, it’s time for an immediate online renovation. Remember, it’s not about grand gestures and overhauls. Rather, 2018 will focus on a shift towards simple, functional, and futuristic designs. Implementing these (relatively painless) standards as a non-negotiable design baseline can have a significant impact on the way we do business and connect with potential customers online for optimal ROI with every user engagement.

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This will ensure that data submitted through a contact form, for example, is safe and can’t be intercepted. This feature is usually included for free with all major website builder companies. From the tools we tested, only Mozello and Strikingly don’t secure their free sites by default. When SSL isn’t active, it will look like this to your visitors:
Yes, some of your clients will express a bit of sticker shock. Stand firm. Rather than dilute design features, enlighten them on the many benefits offered by a highly-functioning website. If they insist on a cheap and crummy website? Don’t take on the project. It’s far better to refuse one client than to lose countless prospects who notice you have a knack for churning out poor product.
Jeremy I am an artist and designer. The business I would like to have a website for is painting pet portraits. I also paint them with their owners, kids, etc. The reservations I have about the (template choice) website plans is that none of the templates I have seen show what I do well enough. Is there a site where I can setup or design my own homepage image without using a prescribed template?
Hey Ben, thank you for all the information. I think web site builders in general are a great tool for novice computer users such as myself. I started my own website and it took me only a few hours to do so! I know I might sound childish, but this is unheard of for me. I used the Wix website builder software which was free of charge, and I am contemplating upgrading to the 2nd plan in order to remove the banner ads.

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Mobirise Website Builder offers 50+ themes and 150+ demo pages that include sliders, galleries with lightbox, articles, counters, countdowns, full-screen intros, images & videos, features, data tables & pricing tables, progress bar & cycles, timelines, tabs & accordions, call-to-action, forms, Google maps, social blocks, testimonials, footers, and more. Blocks are designed considering the latest web design trends, and they are flexible and full of customizing options.

"I am really impressed with the work put into creating Mobirise. I love the ease with which Websites can be built in a few minutes using this awesome product. I like the intuitive drag and drop process and the mobile-first approach. I love this product, but it seems incapable of creating corporate Websites, because of the simple designs. Generally, I want to commend you for your work. The product is awesome. With more block options, increased flexibility, Mobirise would favorably compete with the top free website builders - wix, weebly, squarespace. I'll be standing by. Your product has great potential. Keep working." 
A client’s budget expectations can also play a major role in launching an inferior website. When it comes to promoting your brand, it’s important to remember that you ultimately get what you pay for. Effective, intuitive website design is complicated. But the return is well worth the investment. So, clients, invest already. And trust your developer’s insight, talent, and experience as you navigate through the process to a final design that doesn’t just look great, but also achieves all of your critical online marketing goals.
A (once) hugely popular free website builder that has constantly been losing market share to the competition. They feature a simple editor with plenty of themes. But the big issue with this product is that it hasn’t received a major update since 2012. And it shows. Everything (editor, themes, features) seems pretty outdated and on top of that they limit the free plan to 5 individual pages.

Get started creating web pages with HTML and CSS, the basic building blocks of web development. HTML, or HyperText Markup Language, is a standard set of tags you will use to tell the web browser how the content of your web pages and applications are structured. Use CSS, or Cascading Style Sheets, to select HTML tags and tell the browser what your content should look like. Whether you are coding for fun or planning to start a career in web development, learning HTML and CSS is a great place to start.


When dynamic web pages first developed, they were typically coded directly in languages such as Perl, PHP or ASP. Some of these, notably PHP and ASP, used a 'template' approach where a server-side page resembled the structure of the completed client-side page and data was inserted into places defined by 'tags'. This was a quicker means of development than coding in a purely procedural coding language such as Perl.
Which is exactly what we’re trying to build here at Webflow. Like Michela, we envision a design deliverable that isn’t a schematic of a website, but is the website itself. Not a documentation of the interface, but the interface itself. Constantly evolving in perfect sync with the site, but continuously generating a timeline of versions that can be reviewed and even restored with the click of a button.
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