Blogs are swell, but sometimes you need a simple place to park your persona on the internet for branding purposes. In this case, you can just get a nameplate site, or as we prefer to think of them, a personal webpage (rather than a multipage site). Instead of linking internally to your store or other pages of note as you would with a more traditional web page, a personal site usually has links that go elsewhere—to your social networks, wish lists, playlists, or whatever else is linkable.

Video Marketing Mistakes


We wrote about Mailchimp’s big redesign a few weeks back, and one of the things everyone noticed about it was its use of serif fonts. Shock! Horror! Could the age of sans serif be behind us? The answer is: probably not. When every self-respecting web presence from Google to Airbnb has their own custom-made and definitely not at all identical sans serif typeface, we can rest assured that the style of choice for UI will continue to be sans serif. It makes for better readability in menus and buttons, and takes up less valuable space.
A website builder is an online content management system that enables users to plan and build their own websites without need for the advanced designing and technical coding skills that would otherwise be required to create one. One would generally feature a step-by-step guide that assists users with everything from choosing a domain name to selecting a template that suits their needs.
Several of the services included here offer free options, too. If you choose that path, however, your site will include branding from the provider, which necessarily makes your site less impressive to savvy surfers—and shoppers. Free offerings vary greatly in the amount of storage and bandwidth they allow, so read the small print to find out how much you get with each provider. Weebly, Wix, and WordPress.com are among the most generous with their free offerings, if that's the way you want to go.

To deliver digital results, a website must offer an engaging, dynamic user experience. Yes, graphics are critical to the design process. However, to optimize success, your site must provide more than compelling graphics. Your developer is or, at least should be working hard behind the scenes for you, creating a sophisticated infrastructure of both site and SEO functionality that must be developed and tested before going live. That is where the website magic truly begins.


WordPress is web software you can use to create a highly functional website or blog. WordPress is both free and priceless at the same time. WordPress started as a blogging system, but has since evolved to be used as a full content management system and so much more through the thousands of plugins, widgets, and themes. The core web design software is built by hundreds of community volunteers, and when you’re ready for more there are thousands of plugins and themes available to transform your site into almost anything you can imagine.
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