Another interesting web design trend for 2019 which feels like a bit of a throwback to the days of Flash, expect to see more interactive video experiences in 2019. The best example we’ve seen recently is French pop star Mai Lan’s interactive music video, produced by the TOO SOON creative agency. The video lets the viewer change textures and views and even chop a psychedelic cactus in half with a machete.
One of the top marketing strategies that will bring you leads and sales is a Call to Action (CTA), but only if you apply it accordingly. The CTA is meant to inspire your website visitors to take action. Generally, the call to action is the most critical part of your entire marketing campaign. Here is where you will either lose a potential customer or make a sale.
Great for non-profits, causes, politics, large brands and other organizations, these types of sites are ones where you don't need users to take action necessarily, but do want to engage them and make yourself known. You want to promote compelling messaging, cool features, helpful and actionable information, and content or tools that engage your users and promote sharing and return visits.
For example, if you’re creating a site for a restaurant, you might have a Home page, a Menu page, a Reservation page and an Access page. If you’re creating a fan site for your favorite soccer team you might have a Home page, a Players page, a Results page and a Blog page. If you take a look at your current site, you should see two pages already in the menu bar – Home and Sample Page.
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For companies where sales is usually outbound, bid, or referral-based, the website may not be the first touch in your sales funnel. So, your website doesn't need to capture data, but rather convince and compel. Your sales team as already visited the potential customer, or you've been referred, or you've submitted a bid; now your website's job is to convince that customer that you can perform the service offered, and that you can be trusted. These are often portfolio-type sites where the content might be thinner than the imagery and trust signals, but you measure success by your closing rate increasing and getting feedback from those clients.
And brands are, per usual, right on top of the trend. UXPin launched Systems, a tool for creating and maintaining design systems. Shopify launched Polaris to high praise for its unique merger of content, design, and development guidelines (something I feel pretty passionate about). UX Power Tools launched a library that attempts to make Sketch a viable design systems tool (we’ll see!).
These agencies offer the very best when it comes to web design and have some of the most talented designers in the world. They’ll work with your company to provide a website that outlines and presents your brand in a way that customers will love and understand, while also keeping in mind the technicalities that will convert site visitors into paying customers.
You should also be sure to check out the company’s portfolio. This will allow you to see exactly what the web designers’ styles are, and might even give you inspiration for your own website! Do you like their style of work? Does their work look to meet the standards you have in place? These are all questions that you should ask yourself when studying the agency’s portfolio.
The question is more important today than ever before, since it is believed that a site’s storage location directly influences its loading time, which in turn affects a business’s ability to attract and retain traffic to the site. To reduce loading time, SITE123 websites are stored on content distribution network (CDN) servers spread across the globe. A visitor will view your site in the fastest manner, when loaded from the closest possible location. Make a website with great performance.
Several of the services included here offer free options, too. If you choose that path, however, your site will include branding from the provider, which necessarily makes your site less impressive to savvy surfers—and shoppers. Free offerings vary greatly in the amount of storage and bandwidth they allow, so read the small print to find out how much you get with each provider. Weebly, Wix, and WordPress.com are among the most generous with their free offerings, if that's the way you want to go.