Dynamic phone numbers - one of my favorite ways to track website goals is through phone tracking. Any service-based company or local business should consider installing a system where the contact phone number on your website changes according to how the user got to it. This helps you determine if you're meeting your goal by separating phone calls from your online profiles from that of paid campaigns to direct traffic, and even organic traffic.
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But UX writing can do much more than that. The words within an interface can also be a powerful tool for shaping perceptions of the brands behind our favorite UIs. Just think of all the tweets you’ve seen highlighting a hilarious line of copy in a web app, or all the 404-page showcases with witty messaging designed to drive action in a suboptimal moment.
If you’re questioning the importance of a solid web design, look no further. We’ve found that 48% of Internet users consider web design the number one factor in determining the credibility of a business. That means that if your website is lacking a great design, nearly half of your visitors have the potential to navigate away from your site because they believe that it lacks credibility and legitimacy.
Getting your message out these days requires good helpings of Facebook and Twitter, with maybe a dash of Instagram, LinkedIn, Pinterest, and Tumblr. But that's not enough: if you want an internet presence that truly represents you or your organization, you also need a website that sets you apart from the crowd. A real website, as opposed to a social media page, gives you complete control over design and content. This lends credibility to your business, organization, or personal brand. Facebook pages all look alike in terms of design, but on your own website, you can realize a brand image, offer products for sale, and integrate third-party web services.
On most builders you can create your website in less than an hour. We don’t recommend being quite so quickfire about it, though. The best way to make a website is to give yourself a solid day to play around with the software and fine tune your site. It can take much longer than this to make a website site though – it depends on how many pages you have and how much customization you need to do.
In the end, you are likely to find one or two that can provide the services you need. At that point, you can compare pricing models and see which one works for you over the long-term. And, if it ever stops being the right solution for you, don’t be afraid to look into transitioning to a different format because, even though you signed up for a specific website builder today, that doesn’t mean you have to use it forever.
Take advantage of mobile optimization options. Mobile browsers account for more web traffic than do desktop browsers, meaning that the amount of attention you pay to your website's mobile version should at least equal your desktop website's development. Most website creator services automatically create a mobile version of your site, but you'll want to keep the following information in mind for your mobile site:
Several of the services included here offer free options, too. If you choose that path, however, your site will include branding from the provider, which necessarily makes your site less impressive to savvy surfers—and shoppers. Free offerings vary greatly in the amount of storage and bandwidth they allow, so read the small print to find out how much you get with each provider. Weebly, Wix, and WordPress.com are among the most generous with their free offerings, if that's the way you want to go.