Many people have asked me about using a website builder such as Squarespace, Wix or Weebly. The problem is that these services come at a price – you’ll generally have to pay between $10 and $40 a month for a single site. You’ll also be limited to basic customization of the template designs they offer, which means that there’s a good chance your site will look just like everyone else’s site.
My Sacramento Web Design experience with my clients is that they don’t have the time to deal with this. I’m here to tell you; regular blog posts is a huge reason why I rank high in Google. I write posts about anything Website, SEO, Small Business and Social Media related. Some of my posts are found by people all over the world. Offering helpful information for my visitors is equally important to the success of my website as my message. Google sees this and sees me as an expert in my field.
Think of templates as ‘clothes’ for your website. If you don’t like one set of clothes, just change to another one to give your website a completely different feel. And again, don’t rush into it. Choose different templates, browse them, see if they fit. The whole point of templates is choice, so dive in and find one that feels right for what you want to achieve.
The biggest web design trend we’ll see moving into 2019 is a hang-on from 2018: the scrolling story. Scrollable visual storytelling is compelling because it’s easy to use, helps add narrative to a webpage, and hints of content further down the page to keep the reader scrolling. As we wrote, Highline proved that this is more than a gimmick in their Poor Millennials piece, where a scrollable narrative helped to make an 8,500 word article compelling and super-readable. Here are some other ideas we liked:
We make sure that, when SEO is important for a website, we follow all best practices with page structure, content breakdown, site crawlability, proper tagging and schema, and other relevant features we have to consider. There are some sites where SEO isn't as important, and we can be a little more flexible in our design (especially to the way content is laid out), but for the most part, we want your site to be optimized first for the user experience, and second for the robots.